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strategy

do you really need an app for that?

Smartphone ownership is on the rise. According to an August 2011 report published on msnbc's technoblog, 82.2 million people in the United States own a smartphone. Fast-forward to November 2011, a survey of US smartphone ownership will tell you that: With a 45% share of the market, Google is the most popular smartphone used. Apple is fast gaining with a 28% share of the market. Last, but not least, Microsoft, RIM and Symbian share 19%, 6% and 2% of the market respectively. With these statistics, it comes to no surprise that our clients are asking us to build more apps and mobile websites.

design

Switching Responsively

Progressive Enhancement, also known as Responsive Design is not a fad. This more efficient approach to web design should not be overlooked as the new darling of designers and developers. Digital strategists, business analysts and SEO specialists should learn about this design technique and adopt it. This article provides an overview of how progressive enhancement can improve the way we develop websites can save your clients time and, money.

insights

Creating a mobile website strategy

In 2006, I created my first mobile website. It was nothing special: a text-based HTML file containing links to technology news-related mobile websites. I designed it with a stylesheet that added color and formatted text. The site looked great on my Sony Ericsson candy bar phone, but I never really focused on anything mobile after that. Fast-forward to today, and it seems most of my projects have a mobile website component. Mobile web usage reached unprecedented levels recently.